diff --git a/src/safe_apps/models.py b/src/safe_apps/models.py
index 3ad211ea..ab3e3d24 100644
--- a/src/safe_apps/models.py
+++ b/src/safe_apps/models.py
@@ -58,6 +58,7 @@ class AccessControlPolicy(str, Enum):
         DOMAIN_ALLOWLIST = "DOMAIN_ALLOWLIST"
 
     app_id = models.BigAutoField(primary_key=True)
+    # TODO: rename "visible" to "listed" across the service
     visible = models.BooleanField(
         default=True
     )  # True if this safe-app should be visible from the view. False otherwise
diff --git a/src/safe_apps/tests/test_views.py b/src/safe_apps/tests/test_views.py
index 084d6d16..f13dec3f 100644
--- a/src/safe_apps/tests/test_views.py
+++ b/src/safe_apps/tests/test_views.py
@@ -656,10 +656,54 @@ def test_visible_safe_app_is_shown(self) -> None:
         self.assertEqual(response.status_code, 200)
         self.assertCountEqual(response.json(), json_response)
 
-    def test_not_visible_safe_app_is_not_shown(self) -> None:
+    def test_not_visible_safe_app_is_shown_if_only_listed_is_not_set(self) -> None:
+        not_visible_safe_app = SafeAppFactory.create(visible=False)
+        visible_safe_app = SafeAppFactory.create(visible=True)
+        json_response = [
+            {
+                "id": not_visible_safe_app.app_id,
+                "url": not_visible_safe_app.url,
+                "name": not_visible_safe_app.name,
+                "iconUrl": f"http://testserver{not_visible_safe_app.icon_url.url}",
+                "description": not_visible_safe_app.description,
+                "chainIds": not_visible_safe_app.chain_ids,
+                "provider": None,
+                "accessControl": {
+                    "type": "NO_RESTRICTIONS",
+                },
+                "tags": [],
+                "features": [],
+                "developerWebsite": not_visible_safe_app.developer_website,
+                "socialProfiles": [],
+            },
+            {
+                "id": visible_safe_app.app_id,
+                "url": visible_safe_app.url,
+                "name": visible_safe_app.name,
+                "iconUrl": f"http://testserver{visible_safe_app.icon_url.url}",
+                "description": visible_safe_app.description,
+                "chainIds": visible_safe_app.chain_ids,
+                "provider": None,
+                "accessControl": {
+                    "type": "NO_RESTRICTIONS",
+                },
+                "tags": [],
+                "features": [],
+                "developerWebsite": visible_safe_app.developer_website,
+                "socialProfiles": [],
+            },
+        ]
+        url = reverse("v1:safe-apps:list")
+
+        response = self.client.get(path=url, data=None, format="json")
+
+        self.assertEqual(response.status_code, 200)
+        self.assertCountEqual(response.json(), json_response)
+
+    def test_not_visible_safe_app_is_not_shown_if_only_listed_is_set(self) -> None:
         SafeAppFactory.create(visible=False)
         json_response: List[Dict[str, Any]] = []
-        url = reverse("v1:safe-apps:list")
+        url = reverse("v1:safe-apps:list") + f'{"?onlyListed=true"}'
 
         response = self.client.get(path=url, data=None, format="json")
 
diff --git a/src/safe_apps/views.py b/src/safe_apps/views.py
index 117bc9d5..9db2dd9d 100644
--- a/src/safe_apps/views.py
+++ b/src/safe_apps/views.py
@@ -1,4 +1,4 @@
-from typing import Any
+from typing import Any, Union
 
 from django.db.models import Q, QuerySet
 from django.utils.decorators import method_decorator
@@ -13,6 +13,10 @@
 from .serializers import SafeAppsResponseSerializer
 
 
+def parse_boolean_query_param(value: Union[bool, str, int]) -> bool:
+    return value in (True, "True", "true", "1", 1)
+
+
 class SafeAppsListView(ListAPIView):  # type: ignore[type-arg]
     serializer_class = SafeAppsResponseSerializer
     pagination_class = None
@@ -36,12 +40,21 @@ class SafeAppsListView(ListAPIView):  # type: ignore[type-arg]
         type=openapi.TYPE_STRING,
     )
 
+    _swagger_only_listed_param = openapi.Parameter(
+        "onlyListed",
+        openapi.IN_QUERY,
+        description="If true, only listed/visible Safe Apps will be included. Else, all Safe Apps will be included",
+        type=openapi.TYPE_BOOLEAN,
+        default=False,
+    )
+
     @method_decorator(cache_page(60 * 10, cache="safe-apps"))  # Cache 10 minutes
     @swagger_auto_schema(
         manual_parameters=[
             _swagger_chain_id_param,
             _swagger_client_url_param,
             _swagger_url_param,
+            _swagger_only_listed_param,
         ]
     )  # type: ignore[misc]
     def get(self, request: Request, *args: Any, **kwargs: Any) -> Response:
@@ -52,7 +65,13 @@ def get(self, request: Request, *args: Any, **kwargs: Any) -> Response:
         return super().get(request, *args, **kwargs)
 
     def get_queryset(self) -> QuerySet[SafeApp]:
-        queryset = SafeApp.objects.filter(visible=True)
+        only_listed = parse_boolean_query_param(
+            self.request.query_params.get("onlyListed", False)
+        )
+        if only_listed:
+            queryset = SafeApp.objects.filter(visible=True)
+        else:
+            queryset = SafeApp.objects.all()
 
         chain_id = self.request.query_params.get("chainId")
         if chain_id is not None and chain_id.isdigit():